Blog
Analytics & Optimization
At The AdTech Team, we believe advertising should be more than guesswork. It should be measurable, impactful, and aligned with your business goals. That’s why we combine data-driven strategy with years of experience — helping businesses grow with confidence.
How to optimize your media buying department
Media planning is a little bit of art and science. Investing in experienced people makes a huge difference to the...
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This is Why a Traffic Doc is So Important for AdOps
Using a traffic doc can feel like a bit more work upfront when you’re transcribing information from one place to...
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What is AdTech, Anyway?
Advertising Technology (AdTech) refers to any technology or media platform that supports the advertising industry. This is a vast industry...
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Are Direct Buys Better Than Programmatic Open Exchanges?
Advertisers have been striking advertising deals directly with publishers for as long as advertising has existed. For a long time,...
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How to optimize an ad campaign
Start by looking at all the targeting options in the media platform that you’re running ads in. These options will...
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5 Tasks You Should NEVER Send to an Offshore Team
The key to success when using an offshore team is to know what to send to them, and even more...
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Top 5 Considerations While Deciding Whether to Offshore Tasks
If you’re thinking about whether to offshore some of your operations work, there’s a lot to consider. Here are the...
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Top 5 AdOps Tasks to Offshore
Sending work abroad can sound like a scary idea, especially if you’ve personally had a bad experience with offshore customer...
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